The Prada Cup – the Challenger Selection Series for the 36th America’s Cup - will take place in Auckland (NZ) in January-February 2021. The round robin series will determine which team will compete against the Defender, Emirates New Zealand in the America's Cup Match from 6-21 March 2021.
The concept of a Challenger Selection Series originated in 1970, when for the first time in the history of the America's Cup there was more than one international Challenger vying to race against the Defender for the coveted trophy. Organised by the Challenger of Record, the Prada Cup is the final step on the road to the America's Cup. To win the America's Cup, one must first win the Prada Cup.
The making of
For its 36th edition the America’s Cup, the oldest trophy in international sport, welcomes presenting sponsor Prada, which has created the latest version of the trophy — the Prada Cup —for this special occasion.
The stunning Prada Cup silver trophy was created by world-renowned designer Marc Newson and handcrafted by the Florentine silversmiths.
The elegant trophy is housed in a luxurious leather trunk designed and handcrafted by Prada for this special occasion. The trunk – inspired by the first luxury steamer trunks produced by the brand – was made and assembled by hand.
The Prada Cup is destined to become a new icon in the world of sailing.