Resort 2018 Women ADV Campaign

For the first visual identity of the 365 project presenting the Prada Resort 2018 collection, photographer Willy Vanderperre portrays Kris Grikaite inside the Observatory above the 19th century Galleria Vittorio Emanuele II in Milan with its stark, artificial geometric lines created by iron and glass that contrast with the model's natural, spontaneous attitude.

Perspectives Film

Perspectives

About Perspectives

For the latest facet of 365 unveiling the Prada Resort 2018 collection, photographer Willy Vanderperre captures Kris Grikaite in the Milan Osservatorio, above the 19th century Galleria Vittorio Emanuele II. The strict, artificial geometry of the iron and glass panorama is a potent contradiction to Grikaite’s natural, spontaneous demeanor. Titled ‘Perspectives’, this visual identity crafts a series of striking vistas of – and fresh viewpoints on - the Prada Resort 2018 collection. Perspectives are constantly shifted, horizons reinvented. The direction of the new season here is clear: a fusion of past recollections with perceptions of the future, to invent new visions - new perspectives – of the present.

Photography&Film by Willy Vanderperre

 

Synthesis Film

Synthesis

About Synthesis

A fusion of disparate elements to form a connected whole - Synthesis, the new incarnation of 365, invites a closer view of the accessories from Prada’s Resort 2018 collection, as photographed by Willy Vanderperre. These images juxtapose light-bathed, tightly-framed portraits of model Kris Grikaite, with‘portraits’ of the season's bags. Here there is a fundamental synthesis, a connection between these portraits highlighting both the femininity of the woman and the femininity of her accessories. Side by side, they highlight a shared heritage - both the woman and the accessories she cherishes are fundamentally, quintessentially Prada.

Photography&Film by Willy Vanderperre