Prada Invites
Prada Invites

Prada Invites

For the very first time, PRADA has invited four celebrated creative minds to each work on a unique item. For this occasion, the focus is shifted to the industrial side of the multi-faceted PRADA identity. Ronan & Erwan Bouroullec, Konstantin Grcic, Herzog & de Meuron and Rem Koolhaas have each worked with the simple brief of creating an item using the Black Nylon fabric, the Prada Icon. ‘PRADA Invites’ manifests four radically different approaches that investigate the poetic, practical, technical and aesthetic aspect of nylon.

Ronan & Erwan Bouroullec

"I've always liked the profiles of people – architects, painters and students – walking around with art folders; the movement of that rectangle, its clear-cut, fixed geometry contrasting with the moving bodies. This project takes that geometry and instils it in a shoulder bag, with its inside gusset, low fastening, elastic bands and eyelet, and use of a single colour, which produces a subtle graphical playfulness."

Ronan Bouroullec

 

 

Konstantin Grcic

"The key reference for my proposal is the fishing vest, representing the idea of a bag (which is what the nylon material has been primarily used for) as a garment. My first thought was to recreate Joseph Beuys’ famous fishing vest in Prada Black Nylon. Later, I worked on two models, which interpret the theme in a more abstract way: Apron and Hood."

Konstantin Grcic

 

 

 

Herzog & de Meuron

"Language has lost its power, its power to persuade people with arguments or to enchant them with the poetry of words. Language was a weapon of enlightenment, used to construct arguments and meaning, and to probe truths – or at least a potential, critical truth.

Language could be refuted by language; arguments by other arguments. Working from inside out, critical language aimed to revolutionize the bourgeois and capitalist social order by liberating it from the conservative, repressive values of the past. 

Now language has forfeited its enlightening competence.

It has lost its seductive power. There is nothing new, nothing critical, nothing true in language that cannot be turned into its opposite and claimed to be equally true. Language has become an empty vehicle of information. Truths, half-truths, and untruths rub shoulders as equals in our so-called information society.


Language does not produce authentic content or deeper meaning because it has been deprived of credibility in embodying these values. Since it is no longer trustworthy, it has become impotent, reduced, fragmented, or relegated to the realm of academia.

Text is perceived as design, pattern, or decoration, comparable to the once potent symbols and signs, now tattooed onto human bodies without number. Language, words, entire passages as ornamental tattoos? The language that we encounter here is like an archaeological find, as fascinating to us as ancient scrolls or coins because we sense that its time is running out."

Herzog & de Meuron

 

 

Rem Koolhaas

"In 1984, Prada was singlehandedly responsible for the return of the backpack. The backpack, extremely useful when exploring nature, became the preferred urban personal goods bag. In nature, the backpack contains sweaters, plastic raincoats, bananas, drinks, socks…All compressed in a single shapeless volume by the outline of the backpack. The shape of the backpack has the convenience of flexibility, the location – the back – the huge inconvenience that it is fundamentally inaccessibleto the wearer. To get access, you have to take it off – then spent time to extract what you are looking for from the interior dump that is the rucksack.

Today, waiting in line for a typical airport check of carry-on luggage, it is surprising to note how the shapeless container of the backpack, is inhabited by strict, orthogonal devices like the laptop, the charger, books, toilet bag, and how awkward it is to liberate these objects from their containment in the backpack – ropes, straps, velcro – all entry points seem mismatched and underdimensioned…


This project proposes a reinterpretation of the backpack, more suitable to the contemporary urban citizen. It is carried on the front; its contents are at any time accessible to the wearer. It is divided in compartments, dimensioned to accommodate the devices that enable modern life to unfold, easily unpacked through convenient openings.

The frontal position gives a more intimate sense of ownership – a better control of movement, avoiding the chain of oblivious collisions that the backpack inadvertently generates."

Rem Koolhaas

 

 

 

AVAILABLE AT:

 

Australia

Prada Sydney Westfield (from 26 Jun)

 

Austria

Prada Vienna (from 22 Jun)

 

Brazil

Prada Sao Paulo JK Iguatemi (from 21 Jul)

 

Canada

Prada Toronto The Colonnade (from 26 Jun)

 

China

Prada Shanghai Plaza 66 (from 17 Jun)

Prada Beijing SKP (from 30 Jun)

Prada Shanghai IFC (from 01 Jul)

 

Denmark

PRADA Copenhagen (from 26 Jun)

 

France

Prada Paris Faubourg Saint Honorè (from 19 Jun)

Prada Paris Avenue Montaigne Man (from 19 Jun)

 

Germany

Prada Munich Residenzstrasse (from 21 Jun)

Prada Frankfurt Man (from 22 Jun)

 

Hong Kong

Prada Hong Kong Alexandra House (from 23 Jun)

 

Italy

Prada Milan Montenapoleone Man (from 14 Jun)

PRADA Venice (from 18 Jun)

Prada Florenz Tornabuoni (from 11 Jun)

 

 

Japan

Prada Tokyo Aoyama (from 29 Jun)

Prada Tokyo Ginza (from 30 Jun)

Prada Osaka Hankyu (from 28 Jun)

 

Korea

PRADA Seoul Cheongdam (from 23 Jun)

 

Russia

Prada Moscow Stolesnikov (from 26 Jun)

 

Singapore

Prada Singapore ION Orchard (from 23 Jun)

 

Spain

Prada Barcelona Paseo de Gracia (from 22 Jun)

 

Switzerland

Prada Zurich (from 27 Jun)

 

Thailand

Prada Siam Paragon (from 26 Jun)

 

UAE

Prada Dubai Mall of Emirates (from 23 Jun)

 

UK

Prada London Old Bond Street (from 08 Jun)

 

USA

Prada Beverly Hills (from 23 Jun)

Prada Broadway (from 21 Jun)

Prada Miami Design District (from 23 Jun)