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Cookie policy

 

Extended information notice on the use of cookies

Pursuant to Provisions on Protecting the Personal Information of Telecommunications and Internet Users , Prada Fashion Commerce (Shanghai) Company Limited, with registered office in Shanghai, PRC, together with its parent company Prada S.p.A., with registered office in Milan (Italy), the operating holding company of the Prada Group (hereinafter, both referred to as “PRADA” or the “Company”) hereby provide the following information on the use of cookies on its website www.prada.com/cn (hereinafter the “Site”).

What are cookies?

Cookies are small text files sent to the user’s terminal (usually to the user’s browser) by visited websites; they are stored in the user’s computer to be then re-transmitted to the websites on the user’s subsequent visits to those websites. Cookies cannot be used to retrieve other data from the hard disk, transmit computer viruses or identify and use e-mail addresses. Each cookie is unique for the browser and device used to access the Site. Cookies can be installed by the operator of the website the user is visiting (so-called “first party cookies”) or by other websites (so-called "third party cookies"). Cookies can be permanently stored in the user’s device until their expiration or deletion by the user (so-called “permanent cookies”) or they can be automatically eliminated any time the Site browsing session ends or when the browser is closed (so-called “session cookies”). Cookies are used for several purposes, in order to ensure the correct functioning of the Site and offer a better and more efficient browsing experience.

Types of cookies

  1. Technical cookies

    Technical cookies are those used exclusively with a view to "carrying out the transmission of a communication on an electronic communication network, or insofar as this is strictly necessary to the provider of an information society service that has been explicitly requested by the contracting party or user to provide the said service". They are not used for any further purposes and are normally installed directly by the owner or the operator of the website. Your prior consent is not necessary for the use of these cookies.

    Technical cookies can be divided into:

    Browsing and session cookies

    These cookies guarantee regular navigation and use of the Site (e.g. allowing a purchase or the authentication to access restricted areas);

    Analytics cookies

    These cookies are equated to technical cookies insofar as they are used directly by the operator of the Site to collect aggregate information on the number of visitors and on how they use the Site;

    Functional cookies

    These cookies allow the user to browse as a function of certain pre-determined criteria (e.g., the language, the products selected for purchase) in order to improve the service offered.

  2. Profiling cookies

    Profiling cookies are aimed at creating user profiles and are used to send online advertising messages in line with the preferences shown by the user during navigation. These cookies, either of the Company or of third parties, are accurately selected and checked and are used to guarantee that the marketing messages received through the Site or other websites used by the Company to transmit its advertising messages are in line with the visitor’s preferences. Our advertising policy is conceived to offer pertinent messages, based on previous visits to the Site, on the pages visited more frequently and on other data concerning the visitor. Your prior consent is necessary for the use of these cookies.

Cookies used on the Site

The cookies used on the Site are listed in the following tables:

 

FIRST-PARTY COOKIES

Category

Type

Duration

Purpose

Functional cookies

Technical cookies

session

They are used with the only purpose to ensure that the Site functions properly and to improve the service offered, allowing easier browsing based on a set of criteria selected by the visitor (e.g.. language, country and/or products selected for purchase). They are removed when the browser is closed.

 

THIRD-PARTY COOKIES

Category

Type

Duration

Purpose

Privacy policy & opt-out

Analytics cookies

Adobe Analytics

session and permanent (2 yeasr)

They are used to anonymously monitor the method of using the Site by the visitor for statistical survey purposes, allowing PRADA to optimize the Site functioning and offer a better browsing experience.

For more information click on
http://www.adobe.com/privacy/policy.html

To opt-out click on
http://www.adobe.com/privacy/opt-out.html

Google Analytics

permanent (10 minutes and 2 years)

They are used to anonymously monitor the method of using the Site by the visitor for statistical survey purposes, allowing PRADA to optimize the Site functioning and offer a better browsing experience.

For more information click on
https://support.google.com/analytics/answer/6004245?hl=en

To opt-out click on
https://tools.google.com/dlpage/gaoptout?hl=en

Profiling cookies

Google Doubleclick

540 days

They are used to select online advertising messages based on what is pertinent to the visitor, in line with the information collected during browsing and to prevent the visitor from viewing ads already displayed in the past. Prior consent is requested for the use of these cookies.

For more information and to opt-out click on
https://www.google.com/settings/ads/onweb/

 

Management of cookie preferences

When accessing any page of the Site a banner containing a simplified policy statement is displayed. By continuing to browse the Site – by accessing another area of the Site or by selecting any element of the Site (e.g. an image or a link) - you are agreeing to our use of cookies. It is possible to change and manage cookie preferences both through the Company’s Site and through the browser settings:

We remind that disabling all cookies, including navigation and functionality cookies, may cause Site browsing problems. For example, you may be able to visit the public pages of the Site, but it may not be possible to access the reserved area or make purchases.

Use of other websites

We recommend to read the privacy and cookie policy of the websites you may access through the links found on the Site. We remind that your cookie preference settings on this Site will not be saved to other companies’ websites.

Scope of data disclosure and dissemination

Data acquired through cookies are processed by employees and collaborators of the Company expressly appointed as persons in charge of processing or data processors. Moreover, these data may be processed by third-party companies carrying out technical and organizational tasks on Prada’s behalf (e.g.: web service providers.). These companies are appointed as data processors. Data acquired through cookies may be transferred abroad but will not under any circumstances be disseminated to unknown persons.

Your rights

You may at any time ask for information on the processing of your personal data, obtain updating, rectification or integration of the data, as well as the erasure, anonymization or blocking of data that have been processed unlawfully and object to its processing. To exercise your rights, you may apply to the Data Controller by sending a written communication to the address specified below or an email to: privacy@prada.com.

Data controller and data processor

The data controller

is Prada S.p.A. – Via Antonio Fogazzaro 28 – 20135 Milan (Italy)

 

Latest update: August 4, 2017

 

 

 

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Consent to use cookies

Technical cookies
They do not require the user’s prior consent in order to be used.

 

Analytics cookies
They do not require the user’s prior consent in order to be used.

 

Profiling cookies

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