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Extended information notice on the use of cookies
Pursuant to Provisions on Protecting the Personal Information of Telecommunications and Internet Users , Prada Fashion Commerce (Shanghai) Company Limited, with registered office in Shanghai, PRC, together with its parent company Prada S.p.A., with registered office in Milan (Italy), the operating holding company of the Prada Group (hereinafter, both referred to as “PRADA” or the “Company”) hereby provide the following information on the use of cookies on its website (hereinafter the “Site”).

What are cookies?
Cookies are small text files sent to the user’s terminal (usually to the user’s browser) by visited websites; they are stored in the user’s computer or device to be recognized by those websites on the user’s subsequent visits. Each cookie is unique for the browser and device used to access the Site.
Cookies cannot view or retrieve data from other cookies, transmit computer viruses or identify and use e-mail addresses, nor can they capture files or data stored on your device.
Cookies can be installed by the operator of the website the user is visiting (so-called “first party cookies”) or by other websites (so-called “third party cookies”).
Cookies can be permanently stored in the user’s device until their expiration or deletion by the user (so-called “permanent cookies”) or they can be automatically eliminated any time the Site browsing session ends or when the browser is closed (so-called “session cookies”).
Cookies are used for several purposes, in order to ensure the correct functioning of the Site and offer a better and more efficient browsing experience, for instance:

  • displaying relevant navigation settings
  • remembering visitors’ preferences;
  • improving the overall user experience;
  • limiting the number of advertisements shown by preventing the visitor from viewing ads already displayed in the past.

Cookies used on the Website
The cookies used on the Site are listed in the following tables:

Category Strictly necessary cookies
Type Technical cookies
Purpose These cookies are necessary for website operation and cannot be deactivated in our systems. They are usually only set in response to the actions taken by you that constitute a request of services, such as making a purchase or authentication to access reserved areas of the Website. Strictly necessary cookies do not require your consent to be placed on your device. You can set your browser to block or notify you about these cookies, but as a result some parts of the website will not function. These cookies do not store personal information.
Duration Session and permanent
Category Preference cookies
Type Functionality cookies
Purpose These cookies allow the website to provide functionalities and personalization according to the criteria that you have selected (for example, the language or products selected for purchase) in order to improve the services rendered. Functionality cookies are not indispensable for the website to function, but they improve browsing quality and experience. If you do not authorize these cookies, some or all of these services may not function correctly.
Details Title Duration Links to third party privacy policy & opt-out
Adobe Target permanent For more information, click on
To opt-out, click on
Category Statistics cookies
Type Analytical cookies
Purpose These cookies allow us to collect information on the use of the website by users (number of visitors, pages viewed, time spent on the website, etc.) in order to perform statistical analyses, on an aggregated basis, on the number of users and how users browse our website. By accepting these cookies, you are helping us to improve our website.
Details Title Duration Links to third party privacy policy & opt-out
Adobe Analytics session and permanent For more information click on
To opt-out click on
Contentsquare session and permanent For more information click on
To opt-out click on
Category Marketing cookies
Type Targeting / Advertising cookies
Purpose These cookies are not essential for browsing but useful for creating personalized advertising that reflects the preferences shown while browsing. These cookies are released and managed by third parties and their use requires your consent. If you refuse these cookies, advertising (including ours) will continue to be displayed as you browse the Internet, although they will not be specific to your personal interests, and will therefore be less relevant.
Details Title Duration Links to third party privacy policy & opt-out
Adobe Audience Manager permanent For more information, click on
To opt-out, click on
Rakuten permanent For more information, click on
To opt-out, click on

Consent and management of cookie preferences
When first accessing any page of the Site a banner containing a simplified policy statement is displayed.
By closing the banner and clicking “I agree”, you are agreeing (and by continuing to use the Site, you continue to agree) to our use of cookies..
If you do not wish to give consent or wish to withdraw your consent you can change and manage your preferences by using the Cookie Setting service by clicking here or the link displayed on the banner.
You also have the right to withdraw your consent for our use of cookies at any time.
The withdrawal of your consent will not affect the lawfulness of processing based on your consent before its withdrawal.

You can also block or delete cookies, from our Website or any other website, by activating the setting on your browser that allows you to refuse the setting of all or some cookies.
You can find below the links to the instructions of the following browsers:

For further information about deleting or blocking cookies, please visit:
We remind that disabling all cookies, including strictly necessary cookies, may cause Site browsing problems. For example, you may be able to visit the public pages of the Site, but it may not be possible to access the reserved area or make purchases.

Third-party plugins
Our Website may also contain social media plugins and/or buttons that allow us to easily share our contents on your favourite social media. These plugins do not save any cookies on your computer. However, if a cookie is already in your computer, the plugins are able to recognise it and use it. Collection and use of information by these third parties are carried out based on their privacy policies. We recommend you read those privacy policies carefully.

Use of other websites
We recommend reading the privacy and cookie policy of the websites you may access through the links found on the Site. We remind that your cookie preference settings on this Site will not be saved to other companies’ websites.

Scope of data disclosure and dissemination
Data acquired through cookies are processed by employees and collaborators of the Company duly authorized to do so under their respective job duties.
Moreover, these data may be processed by other Prada Group’s companies or third-party companies carrying out technical and organizational tasks on PRADA’s behalf (e.g.: web service providers.). These companies are appointed as data processors and are under a contractual obligation of confidentiality of the personal information.
Data acquired through cookies may be transferred abroad by taking the necessary measures and precautions under the applicable laws, so that we can grant an adequate level of data security and protection, but will not under any circumstances be disseminated to unknown persons.

Data controller and contacts
Prada S.p.A.
Via Antonio Fogazzaro 28 – 20135 Milan (Italy)
Data Protection Officer

If you have any requests regarding your Personal Data, have any inquiries regarding this Cookie Policy, or you would like to exercise your rights under the applicable privacy laws - including the European General Data Protection Regulation (Regulation EU 2016/679) - , please contact (free of charge) the Data Controller or its Data Protection Officer by writing or emailing to the addresses listed above

Latest update: 25th March 2022