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365 FW 2017 Women Part 1

Dialogue

One woman, a multitude of identities - reinvented again and again through fashion. Willy Vanderperre captures the magnetic presence of Kris Grikaite in six different states, inspired by key Prada handbags for the Fall/Winter 2017 season.

The inspiration is a conversation, a dialogue, between the different images - each showcasing both the woman and her bags, in luxuriant close-up. A portrait of both femininity, and of fashion, these photographs are striking in their intimacy; they are personal, honest.

The different identities assumed by Kris Grikaite are underscored by her accessories; each represent a different side of not only Prada, but the Prada woman.

The strength in using a single model to encapsulate these myriad identities proves the true transformative power of fashion. The ability of clothing to express deep desires and needs. These images, in turn, become a dialogue - a dialogue between the different facets of a woman, between her different identities and incarnations.

A woman, and the women she wishes to be.

 

Photography and film by Willy Vanderperre

Model: Kris Grikaite

Persona

The new chapter of 365 centers around the actress Jessica Chastain. Enigmatic and ever-changing, seamlessly segueing between fantasy and make-believe, she is the ideal representation of the multi-dimensional Prada woman.

A series of still and moving image portraits, captured on set by Willy Vanderperre, encapsulate Chastain’s inimitable persona, and the concepts of honesty, simplicity and intimacy integral to the Fall/Winter 2017 collection. The images blur the line between the real and imagined, juxtaposing classic monochrome portraits with shots that betray the construct of the image. 

These different portraits in turn reflect different facets of Chastain’s own personality - public and private, inward and outward, her different incarnation, different identities - different persona. 

Reflecting both the fiction of Jessica Chastain’s roles, and the fantasy of fashion, these images paradoxically represent both a search for truth and its discovery. It is found here in a reflection of Chastain not as a character, but as herself. Her own multi-faceted persona, recognizable in all her assumed identities. She is always and never the same.

 

Photography and film by Willy Vanderperre
Featuring: Jessica Chastain

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Auteur

Director Pedro Almodóvar is the ideal protagonist to star in Auteur, the new chapter of 365, showcasing a visual identity of the Prada Fall/Winter 2017 Menswear Advertising Campaign.

Shown uncharacteristically centre-stage, Almodóvar is framed in a series of widescreen shots amongst the idealised interior that formed the backdrop to Prada’s fall/winter 2017 shows. Photographed by Willy Vanderperre, each image is loaded with an implied narrative, its own backstory.

Here, the ‘Almodóvariano’ world collides and overlaps with that of Prada highlighting their shared creative obsessions, the strength of their visions. The reality in their fantasies.

 

Photography and film by Willy Vanderperre
Featuring: Pedro Almodóvar
Music by Mica Levi & Oliver Coates

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