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Freethinking, renegade, maverick. Unbeholden to traditional rules or boundaries. Nonconformists.
Part of 365, the Nonconformists campaign encapsulates the themes and narrative of the Men’s and Women’s Fall/Winter 2017 show: Humanity, reality and simplicity. Photographed by Willy Vanderperre, the images are spontaneous and immediate, arresting in their clarity and directness. They are a moment captured in time - created, against tradition, before the collections unveiling rather than afterwards, and hence charged with a sense of the radical, the undiscovered.
These shots present a new sense of intimacy, a conversation between viewer and models. Each is a character in themselves, a persona, expressing their own identity alongside that of the clothes. Cleansed of backdrop or overriding theme or visual treatment, the striking straight-up photographs pull the emphasis purely onto the sitters, and the clothes on their backs.
Simplicity, here, is radical. Normal is Nonconformists.
Photographer: Willy Vanderperre
Models: Kaissan Ibrahima, Aiden Andrews, Kris Grikaite, Adam Osborne, Kerkko Sariola, Mia Brenner, Clement Chabernaud, Quintin Van Konkelenberg, Natalie Westling