Schließen
  • Schließen

    oder

    or

    Passwort vergessen

    Wir senden Ihnen umgehend eine E-Mail mit einem Link und einem Sicherheitscode, um Ihr Passwort zu ändern.

    Vielen Dank

    Bitte überprüfen Sie Ihre E-Mail

    Sie haben kein Konto
    Angemeldet als:
    Profil Benutzer
  • Merkzettel
  • Schließen
    Einkaufswagen
    Gesamtsumme

Anmelden

Melden Sie sich an oder registrieren Sie sich, um den Artikel zu Ihrem Merkzettel hinzuzufügen

oder

or

Passwort vergessen

Wir senden Ihnen umgehend eine E-Mail mit einem Link und einem Sicherheitscode, um Ihr Passwort zu ändern.

Vielen Dank

Bitte überprüfen Sie Ihre E-Mail

Sie haben kein Konto

Möchten Sie
das Ladenland?

Sehr geehrter Kunde, wir haben festgestellt, dass Sie sich mit unserem verbinden Svizzera website. Wir empfehlen Shop von der website für die beste Erfahrung

Wechseln Sie zum
Modenschau

FW 2017 Men's and Women's

Video show

OFF
OFF
Looks
1/54
2/54
3/54
4/54
5/54
6/54
7/54
8/54
9/54
10/54
11/54
12/54
13/54
14/54
15/54
16/54
17/54
18/54
19/54
20/54
21/54
22/54
23/54
24/54
25/54
26/54
27/54
28/54
29/54
30/54
31/54
32/54
33/54
34/54
35/54
36/54
37/54
38/54
39/54
40/54
41/54
42/54
43/54
44/54
45/54
46/54
47/54
48/54
49/54
50/54
51/54
52/54
53/54
54/54
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Details
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Showspace
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom

CONTINUOUS INTERIOR

In the current moment – when issues of simplicity and essentiality are becoming increasingly relevant – AMO and PRADA felt the need to go back to basics, to abandon the construction of hyper-realistic and fully immersive sets in favor of a modest and domestic design, in which the experience of the audience is triggered more by the relationship with the physical space than by visual impact. They also advocate a return to reality and to the possibility of an intimate, unmediated experience between audience and fashion.

For the Prada Men’s and Women’s Fall/Winter 2017 show, AMO stages the bare simplicity of everyday life.

A continuous wooden partition divides the space into a series of consecutive sceneries. This ideal boiserie traces sinuously along the perimeter of the rooms giving an intimate scale to the set. The sense of domesticity is amplified by the combination of the wood with ordinary materials: terrazzo, tiles and formica. Together, with the use of beds and benches, they define a rhythm for the overall composition. 

The audience is accommodated along the seating structure. The layout provides each guest with a unique perspective that manifests once one is immersed into the space. The partitions, with their limited height, act as a screen between the different rooms, providing an individual perspective to each observer, while still allowing views of the models behind the boiserie. All the guests share the same personal yet collective experience.

The sharp contrast between the meticulous sequence of scenes with the roughness of the existing venue expresses a sense of bold essentiality.

AMO

Premonition

OFF
OFF

An inspirational journey heading towards the Prada Men's and Women's show