Close
  • Close

    or

    or

    Forgot Password

    We will immediately send you an email with a link and a security code for changing your password.

    Thank you

    Please check your email

    You don't have an account
    Logged as:
    Profile User
  • Wish List
  • Close
    Shopping Bag
    Total

Login

Login or Register to add the item to your Wishlist

or

or

Forgot Password

We will immediately send you an email with a link and a security code for changing your password.

Thank you

Please check your email

You don't have an account

Do you want to change
the store country?

Dear customer, we noticed that you are connecting to our Belgio site. We recommend shop from the site for the best experience

Switch to the
Special Projects

The Iconoclasts 2014

During Milan Fashion Week, on February 2014, Prada presented a new chapter of The Iconoclasts, the series launched in 2009, with Edward Enninful’s original vision for Prada women’s and men’s Monte Napoleone stores, inspired by the energy and original thought of the ‘Harlem Renaissance’.

An electric time of artistic explosion and cultural exchange for the African American community in the United States in the 1920s, the ‘Harlem Renaissance’ represented a new creative spirit. Stars such as Louis Armstrong, Billie Holiday, Josephine Baker and Ella Fitzgerald were born, and the air buzzed and fizzed with jazz and ideas.

Taking this spirit of creativity as his cue, Enninful’s Prada women’s store presents a cast of black and white mannequins dressed in Prada SS14 and archive looks – guests at an imagined 1920s club – complete with glittering art-deco bar, evoking the atmosphere of Harlem. The men’s store hosts a cast of black and white mannequins dressed in Prada SS14 and archive pieces, set amongst game tables, 1920s food and cocktails, and the strains of a jazz blues trio. New fashion images shot by Emma Summerton and Enninful are part of the interior design in both stores, as big paintings.

“Miuccia Prada’s work always begins with a conversation. Drawing from this notion, I looked to the ‘Harlem Renaissance’ for the SS14 instalment of The Iconoclasts series. As the ‘Harlem Renaissance’ was a period of original thought – when creative minds inspired and embraced a new cultural identity – I felt that this was an appropriate narrative to incorporate into this season’s Prada collection”, explains Edward Enninful of the project.

On February 26th, 2014, Enninful’s vision for Prada’s new Saint Petersburg store was unveiled.

Tap to zoom
Tap to zoom
Edward Enninful

"At the age of 18, British stylist Edward Enninful was appointed fashion director of I-D magazine. This appointment made him the youngest ever innovative and creative fashion director to work on an international magazine.

In 2005 Edward Enninful became Contributing Fashion Editor of American Vogue, a position he also held at Italian Vogue since 1998. In May 2011 he was appointed Fashion and Style Director at W Magazine, a position he currently holds.

 

Edward Enninful / Prada Montenapoleone

36 Montenapoleone Milano / 20.02.2014

OFF
OFF
Milan

OFF
OFF

Prada Iconoclasts 2014 / Prada Montenapoleone 575 Montenapoleone Milan / 20.02.2014

Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Saint Petersburg
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom
Tap to zoom

Prada Iconoclasts 2014 / Prada Saint Petersburg Bolshaya Konyushennaya Street 13 / Litera A / Premises 2N / Saint Petersburg / 26.02.2014