Subscribe to our newsletter and receive news from Prada
Please choose your location
Your current location is Austria
Login or Register to add the item to your Wishlist
Do you want to change
the store country?
Dear customer, we noticed that you are connecting to our Austria site. We recommend shop from the site for the best experience
The Prada season Fall Winter 2011 is taking place in a house.
The house is a 2 storey steel structure with partition walls every 5 m. Each room has space for 50 guests and each is connected by a corridor for the models – the inhabitants. Whereas the back of the house is closed with only 4 exit doors, the front has openings from floor to ceiling. As in real homes the partition walls have interior openings to allow viewing into the other rooms. A Milanese style balustrade fences the upper and lower level, as well as the spatial stairs and the entrance platforms – the ‘pianerottolo’. The house has a lively color concept with a white linoleum floor, beige and black interior walls and a light blue ceiling.
With the arrival of Fall/Winter people will wear their clothes in their offices, on the streets, in the subways or at parties. But they will also wear them at home. The house represents a microcosm of city life that portrays many different individuals. From the outside the house appears like a grid of rooms inhabited by a multitude of characters – almost like a display case cabinet. Every character is identified by a unique outfit and defines herewith the rooms in many different ways. The condominium is a manifestation of the connection between society and city, fashion and architecture, body and space.