The foundation of Prada - its emblematic heritage, its soul. Black nylon, an industrial material elevated to luxury, inspires both the spring/summer 2018 collection and its reflection in the next step of the Prada 365 campaign.
Timeless, practical yet precious, an avant-garde expression of elegance for today, nylon is a founding principle of Prada. Drawn from the universe of workwear, the military and industry, the fabric transgresses traditional signifiers of opulence, expressing a fresh breed of transgressive and subversive sophistication. In the context of luxury, nylon is provocative, modern, open to endless reinterpretation. A new classic, and fundamentally Prada.
A dichotomy, an inherent paradox, Prada’s use of nylon influences the aesthetic of imagery by Willy Vanderperre to explore the physicality and philosophy of this noble fabric through both accessories and clothes.
The strength of the fabric is here mirrored by the strength of the women - a fearless and unexpected casting of new and familiar faces.
Photographed in Los Angeles, our environments oscillate between idyllic sunsets and concrete modernism. The shifting scenery reflects the different lives assumed by this enduring and eternal Prada hallmark.
Photography and film by Willy Vanderperre
Models: Gisèle Fox, Kris Grikaite, Imari Karanja, Line Kjaergaard, Fran Summers, Anok Yai, Alyssa Traore
Location: Los Angeles
黑色尼龍：Prada 的基礎；品牌具代表性的傳統；品牌的靈魂。這種工業材料提升至奢華時裝領域，啓發了 2018 年春／夏手袋系列的設計。
Milan - Prada Milano Galleria Woman
Milan - Prada Women's Montenapoleone
Milan - Prada Via Della Spiga
Florence - Prada Florence Via Roma
Rome - Prada Rome Women's
Paris - Prada Avenue Montaigne Women's
Paris - Prada Faubourg Saint-Honoré
London - Prada Old Bond Street
London - Prada Harrods Bags & Acc.
St. Moritz - Prada Saint Moritz
New York - Prada Broadway
Tokyo - Prada Tokyo Aoyama
Tokyo - Prada Tokyo Isetan Shinjuku Women's Bags & Acc.
Seoul - PRADA Seoul Cheongdam
Seoul - PRADA Seoul Shinsegae Gangnam
Inspired by graphic novels, the backdrop to and influence behind the latest Prada menswear show, the first Spring/Summer 2018 chapter of 365 depicts the actor Joe Alwyn as a postmodern Prada hero.
Against the imposing backdrop of the domed glass cupola and ironwork struts of the Galleria Vittorio Emanuele II in Milan, Alwyn is captured by photographer Willy Vanderperre outside Osservatorio, on the roof of the 19th century structure itself.
Establishing Alwyn as a new Prada protagonist, these images elevate Alwyn both physically, and metaphorically. He is a conqueror, an adventurer, an idol. A new, definitely heroic embodiment of the Prada masculine ideal.
Photography&Film by Willy Vanderperre