The Iconoclasts 2009


Four iconic fashion editors re-dress Prada stores

Four of the world’s leading fashion editors took over the visual identity of Prada stores in four fashion capitals for the forthcoming Autumn/Winter 2009 collections.

Following the order of the fashion week season, Alex White started the project with the New York Broadway store. Katie Grand then applied her vision to London’s Old Bond Street. Olivier Rizzo focused on Milan’s Via Monte Napoleone store. Finally, Carine Roitfeld brought her powerful point of view to the Avenue Montaigne boutique in Paris.

Each of these highly original image-makers applied their distinctive styling and editorial vision to the presentation of the Prada Spring/Summer 2009 collections.


575 Broadway
New York
From February 13th 2009
Alex White


16/18 Old Bond Street
From February 17th 2009
Katie Grand


Via Monte Napoleone 8
From February 25th 2009
Olivier Rizzo


10 Avenue Montaigne
From March 5th 2009
Carine Roitfeld