Prada Fall/Winter 2012 Campaign Expand Close

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Prada Womenswear
Fall/Winter 2012 Campaign

A virtual labyrinth of fantasy and reality is the set for Prada’s autumn/winter campaign, photographed by Steven Meisel.

Shifting camera angles and an endless depth of field create a playful illusion of perspective and proportion, recalling the setting for a videogame.

Occupying the space on multiple levels characters in the foreground appear magnified, while others recede into the distance like virtual princesses poised for combat. The models’ unified gaze creates a seductive focus. Blocks of coordinated colour created by clothing, dip-dyed hair and furniture produce a chromatic architecture for our fashion avatars.

The effect of the campaign is a new take on beauty and a futuristic vision of fantasy and desire.