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Eight stories on the Prada F/W 2010 Yo-Yo Bag

Following Prada's tradition of promoting fresh creativity in innovative ways, total freedom was given to eight film students, aged 18 to 29, to interpret the F/W 2010 Yo-Yo Bag in the form of a short film.

The result is a captivating and diverse mix of animation, narrative, and abstract short films, which reveal some of these young pioneers of moving image at the very outset of their careers. Ranging from surreal, hauntingly beautiful, and humorous to the highly symbolic, the selection is a varied and vibrant introduction to Japan's most interesting new voices in film. Each filmmaker approached the brief in radically different ways, playing with themes such as memory, elegance, individuality, playfulness and freedom in their visual interpretations of Prada's Yo-Yo Bag.

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Please note that Prada took any reasonable measures aimed to assure that the videos published in this site do not infringe any third party's rights and, to this end, each video's author expressly assured Prada that his/her video is totally original and does not infringe any third party's rights.

In the light of the above, Prada is acting in good faith and disclaims any liability for any possible infringement of third parties' rights arising from the aforesaid videos and/or their contents

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