On December 6, 2011, Prada presented its Spring/Summer 2012
men’s and women’s collections in an industrial-like location
in the Shin Shuna neighbourhood, in the outskirts of the city.
The fashion show’s location setup was designed by OMA /AMO,
Rem Koolhaas’s think – tank, whilst Michael Rock, the creative
director of 2X4, created the event’s setup. Six bloggers have offered
their personal and unconventional point of view on the event.