Campagne de publicité pour la collection Printemps / Été 2013 Expand Close

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Spring / Summer 2013 Womenswear Campaign

Extreme simplicity is the mood for Prada’s focus on the many facets of a woman’s complex personality, in the SS13 campaign images shot by Steven Meisel.

An impressive and dynamic ensemble with models Vanessa Axente, Saskia de Brauw, Irina Kravchenko, Eva Herzigova, Sung Hee, Irene Hiemstra, Kirsten Owen, Sasha Pivovarova, Amber Valletta, Maartje Verhoef and Raquel Zimmermann, reveal their individual personas in the series of studio portraits, together channeling Prada’s new take on modern femininity.

Flowers are a recurring motif: there is nothing girly or ostentatious about these blooms or these women; full-length shots are paired with cropped images, accentuating the contrasting characteristics of these eleven eclectic and iconic models.