Campagne de publicité pour la collection Printemps / Été 2012 Expand Close

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Prada Womenswear
Spring/Summer 2012 Campaign

Bathed in sunlight. Fuelled by optimism. Girls and cars stop and stare at the future in this Technicolor mise-en-scène of desire.

Through the lens of Steven Meisel, we see the models tower above us, the cars and modernist architecture set against an expanse of azure sky. His low angle and rich coloration emphasise the power and positivism in the campaign and collection message.

The diverse casting of models with distinct characters such as the blonde bombshell or the noir heroine creates a utopian celluloid narrative.