Photographer: Willy Vanderperre
Models: Kaissan Ibrahima, Aiden Andrews, Kris Grikaite, Adam Osborne, Kerkko Sariola, Mia Brenner, Clement Chabernaud, Quintin Van Konkelenberg, Natalie Westling
Freethinking, renegade, maverick. Unbeholden to traditional rules or boundaries. Nonconformists.
Part of 365, the Nonconformists campaign encapsulates the themes and narrative of the Men’s and Women’s Fall/Winter 2017 show: Humanity, reality and simplicity. Photographed by Willy Vanderperre, the images are spontaneous and immediate, arresting in their clarity and directness. They are a moment captured in time - created, against tradition, before the collections unveiling rather than afterwards, and hence charged with a sense of the radical, the undiscovered.
These shots present a new sense of intimacy, a conversation between viewer and models. Each is a character in themselves, a persona, expressing their own identity alongside that of the clothes. Cleansed of backdrop or overriding theme or visual treatment, the striking straight-up photographs pull the emphasis purely onto the sitters, and the clothes on their backs.
Simplicity, here, is radical. Normal is Nonconformists.