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Advertising Campaign Spring/Summer 2013 menswear

Simplicity, detail and the emergence of a new elegance. Four leading men - two of them iconic stars and two trailblazing new talents – bring their individual sense of style campaign images: Dane DeHaan (Chronicle and The Place Beyond the Pines), Benicio Del Toro (Traffic, The Usual Suspects), Harvey Keitel (Taxi Driver, Reservoir Dogs) and Aaron Taylor-Johnson (Savages & Anna Karenina).

The cast stars in an intimate series of black and white portraits, shot in London by David Sims. Bare sets and monochrome photography create a blank canvas, contrasting with the individuality and modern energ of the diverse characters. Their laid-back and playful insouciance mixed with the quiet intensity of the tailoring is a silent revolution in men’s styling. In a world filled with white noise, the effect is both modern and timeless.

Prada Men Spring-Summer 2013 BTS video
Starring: Harvey Keitel, Dane DeHaan, Benicio Del Toro, Aaron Taylor-Johnson
Location: London, Studio
Music: "Tonight" Rover, Written by Regnier, Wagram Publishing (Sacem)

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