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the iconoclasts

Four iconic fashion editors remix Prada stores

Four of the world's leading fashion editors take over the visual identity of Prada stores in four fashion capitals.

Following the order of the fashion week season, W magazine's Alex White starts the project with the New York Broadway store. Love's Katie Grand then applies her vision to London's Old Bond Street. Olivier Rizzo who works independently with V, Another, Arena Homme Plus and Love focuses on Milan's Via Monte Napoleone store. Finally French Vogue's Carine Roitfeld brings her powerful point of view to the Avenue Montaigne boutique in Paris.

These highly original image-makers apply their distinctive styling and editorial vision to the presentation of the Prada Spring/Summer collections.

These exceptional fashion visionaries have created some of the most memorable images of the last decade and have influenced popular culture globally with their distinctive fashion point of view. This is a rare chance to see their perspective on fashion jump off the page and be applied to Prada's collection. In a contemporary world of collaborations between different fields, Prada is marking the importance of interacting within the world of fashion at the highest and most creative level.