Prada continues in a quest for new talents, with Feltrinelli Editore contributing to the house with its fifty years of publishing experience. This prompts the search for new artists who can see the world with a unique, rare gaze.
In a world of images, Prada emphasizes the strength of words: words sharply focused through the lenses of the Prada Journal optical collection. Thus, the glasses become a privileged tool to explore the surrounding reality and reformulate it in words.
Through a cross-disciplinary combination of fashion and literature, Prada Journal intends to create a group of emerging artists able to recount the world from a unique, diverse perspective.
The literary contest also stems from the curiosity to explore innovative languages by means of forms of expression leading to the written word, thus creating an independent platform of interest and an unprecedented reserve for literary research.