PRADA JOURNAL: a place for new stories
Prada, in keeping with the brand's innovative spirit, launches a literary contest in cooperation with Giangiacomo Feltrinelli Editore.
As it spans across fashion and literature, Prada continues in a quest for new talents, with Feltrinelli Editore contributing to the house with its fifty years of publishing experience. This prompts the search for new artists who can see the world with a unique, rare gaze.The literary contest also stems from the curiosity to explore innovative languages by means of forms of expression leading to the written word, thus creating an independent platform of interest and an unprecedented reserve for literary research.
“What are the realities that our eyes give back to us? And how are these realities filtered through lenses?”
By using the metaphor of prescription glasses, Prada enters a world made of written words, rather than spoken, thus launching a challenge to explore and enhance the individual interpretation of reality. Optical eyewear become an opportunity and a tool to investigate diverse creative worlds: a preferred channel and a window on our world, and - why not - on new potential worlds.