womenswear show

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SS 2012
 
 
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showspace

The audience is aligned along the two sides of a road in a city.

Models walk on a 15-metre wide asphalt surface, with patches of pink and red resin.

A system of abstract subway grids is distributed in the room and along the catwalk. The grids are lit from below, highlighting the details of the collection and suggesting a second, hidden, level.

Abstract foam automobiles in different combination of colors – red, blue, grey and pink – are parked on the road, completing the urban landscape that inspires the collection.

Credit: OMA/AMO

 
 
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