To celebrate the Lunar New Year of the Dog, Prada opens Prada Spirit Pop-up stores with a special selection of products dedicated to the festivity and launches the Robot Dachshunds, a new pair of characters rendered in classic Prada tech style.
The iconic nylon fabric meets the bold allure of metal studs applied to colorful leather straps, embellishing backpacks, messenger bags and belt bags with a sophisticated and contemporary appeal.
The collection features the iconic Prada Cahier bag in new colors as well as pouches, keychains and tricks with playful Bulldog, Dachshund and Chihuahua motifs and the new pet accessories collection.
Prada Spirit, a custom-built café, will occupy Plaza 66 in Shanghai and Beijing SKP in Beijing from February 3rd to March 3rd.
In over a dozen stores worldwide and in Prada stores across China, window displays feature New Year of the Dog installations. Here, the playful Robot Dachshunds appear on riveted furniture and staircases among new Cahier bags in metallic calf leather and plenty of other perfectly giftable items for the holiday.
The collection dedicated to the Chinese New Year will be available worldwide from February 1st in selected stores and the Prada online store.
Costa Mesa - Prada Costa Mesa South Coast Plaza Pop Up - (8 Feb - 19 Feb)
Vancouver - Prada Vancouver Holt Renfrew Pop Up - (8 Feb - 19 Feb)
Seoul - Prada Seoul Shinsegae YDP - (13 Feb - 28 Feb)
Hong Kong - Prada Hong Kong International Airport - (7 Feb - 6 Mar)
Macau - Prada Spirit Pop-up at Galaxy Macau - (20 Jan - 28 Feb)
Beijing - Prada Beijing SKP Pop Up - (3 Feb - 3 Mar)
Shanghai - Prada Shanghai Plaza 66 Pop Up - (3 Feb - 3 Mar)
Taipei - Prada Taiwan Taipei 101 Pop Up - (10 Feb - 25 Feb)
Singapore - Prada Singapore Marina Bay Sands Pop Up - (10 Feb - 25 Feb)
Milan - Prada Milano Galleria Woman
Rome - Prada Rome Women's
Barcellona - Prada Barcellona Paseo de Gracia
Roissy-en-France - Prada Charles de Gaulle T2E
Paris - Prada Galeries Lafayette Bags & Acc.
Paris - Prada Printemps Bags & Acc.
Paris - Prada Paris Le Louvre
London - Prada Harrods Borse & Acc.
London - Prada Selfridges Borse & Acc.
Las Vegas - Prada Wynn Las Vegas
Toronto - Prada Toronto Holt Renfrew Women's Bags & Acc.
Vancouver - Prada Vancouver Alberni Street
Seoul - Prada Seoul Lotte Sogong Main
Hong Kong - Prada Hong Kong Canton Road
Hong Kong - Prada Hong Kong Sogo
Hong Kong - Prada Hong Kong Plaza 2000
Macau - Prada Macau Four Seasons
Macau - Prada Macau Wynn
Singapore - Prada Singapore Changi Terminal 3