Prada does not represent a universe, but a multiverse - of parallels, others, alternatives. The depth of creativity defies simple categorisation. Prada exists on multiple plains, with multiple interpretations.
365 reflects this diversity and thematic richness - it is fashion advertising as metaverse, each campaign presenting a microcosm of Prada. Each is honest, each is true, each is real.
For the latest evolution of the 365 campaign, six new Prada realities - Pièce de Chambre, Affiches, Chiaroscuro, Mise-en-Scène, Viewfinder and Denouement - are unveiled, photographed by Willy Vanderperre, his viewpoint a thread drawing all the realities together, alongside the distinct seasonal identity of Prada.
Photography and film by Willy Vanderperre
Pièce de chambre models: Amanda Murphy, Mia Brammer
Affiches models: Kris Grikaite, Manuela Sanchez
Chiaroscuro models: Freja Beha Erichsen, Sija Jure
Mise-en-scène: Thibaud Charon, Clément Chabernaud, Kaissan Ibrahima, Kris Grikaite
Viewfinder: Sija Iure, Kris Grikaite, Joaquim Arnell
Denouement: Amanda Murphy, Kerkko Sariola, Chu Wong, Imari Karanja 365 film featuring Joaquim