Prada Journal


Prada Journal: a place for new stories

Prada, in keeping with the brand’s innovative spirit, launches a literary contest in cooperation with Giangiacomo Feltrinelli Editore and Luxottica.

The literary contest also stems from the curiosity to explore innovative languages by means of forms of expression leading to the written word, thus creating an independent platform of interest and unprecendeted reserve for literary research.

By using the metaphor of prescription glasses, Prada enters a world made of written words, rather than spoken, thus launching a challenge to explore and enhance the individual interpretation of reality. Optical frames become an opportunity and a tool to investigate diverse creative worlds:_ a preferred channel and a window on our world, and – why not – on new potential worlds. 

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