Prada Classics

project

Making hand crafted luxury since 1913 with an innovative and accomplished design philosophy. Prada also create experiences: Prada Classic - a singular mode of invention running through Prada’s global projects that unite fashion, design, art, cinema and architecture in the production of new realities.

 
 
#1

THE DOUBLE CLUB,

also known as The Congo Club in London is one such project. A daring collaboration with artist Carsten Höller. It tests the power of art in the realm of entertainment, engaging the public in a remarkable nightclub and restaurant experience. A Prada moment.

 
 
#2

Prada Classic # 2

The PRADA TRANSFORMER in Seoul is a manifesto of this idea. The uniquely changing Pavilion is a vigorous collaboration between Rem Koolhaas/ OMA-AMO and Prada.
By flipping it over, the structure accomodates multiple events - fashion, art and
cinema - producing the best suited shape.
Audiences engage in an evolving experience that creates a fertile exchange between cultural
disciplines.

June 26, 2009:
PRADA TRANSFORMER Cinema, Seoul.
A Prada moment.

 
 
#3

Prada Classic #3

From the filmic imagination of Wes Anderson to the history of Italian cinema, it is an extension of the cinematic scope of the Prada universe.
Castello Cavalcanti is Prada Classic # 3

 
 
#4

Prada Classic # 4

 
Prada: A cosmos on its own
composed of heavenly bodies
set in a complex orbit.

A universe of contradictions
and endless elaborations —
noble causes and base temptations —
where idealism meets vanity,
intelligence meets passion,
fashion meets fiction.

Welcome to the Pradasphere, Prada Classic # 4.

 
 
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